Darya Fallah
Creative director and co-founder. I've spent years inside the frame. Now I build it.
Eight years in front of the camera, 1,000+ published images, international runways, a Getty archive.
Background
Darya is a creative director whose career began in front of the camera: eight years modeling across three continents, with international runway experience and over 1,000 publications. That path took her around the world and taught her what the camera rewards and which frames perform once they're posted.
Today she blends content strategy and social media with creative direction, carrying every project from concept to capture.
Hire her for one, or all three. The full arc, or the part you're missing.
The idea, made specific. I shape the concept and hold the visual standard through every decision on set. Editorial and restrained, intention over noise.
The idea, made real. I build the crew and run the shoot, then direct the edit. One point of contact, from schedule to final delivery.
The idea, made to travel. I lead a team of social managers and set the strategy, so every post grows the account and keeps the look intact.
Neutrogena
Creative & casting directionEditorial
Creative directionROW
Athleisure · Full productionFreshBros
Social media management InstagramHutong
Hospitality · Event coverageNobu Hotel
HospitalityLost Edge
Grand opening · Event filmLittle Lighthouse Charity Show
Charity show · Event filmSwimFit Yoga Sessions
Wellness · Class series
Dekd Out Dezigns
Brand, web & photo Visit
Koi
Content & social Visit
Neutrogena Casting
A beauty campaign for Neutrogena. I set the visual language, directed the Strawberry Moon casting tape, produced the runway coverage, then cut and programmed the rollout. From the first reference to the last post, the look never broke.